Apple Announces a Purple iPhone, and It Looks Awesome

Apple has officially taken the wraps off a new iPhone model, though this time, it’s not necessarily a new device, but just a brand-new finish that’s available for the iPhone 12 and iPhone 12 mini ranges.

It’s a purple version of the two models that goes on sale this month and which Apple says comes “just in time for spring.”

Needless to say, there’s no hardware difference between the purple iPhone and the other colors in the lineup, so it all comes down to the appearance and nothing more.

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“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“This gorgeous new color joins the iPhone 12 and iPhone 12 mini f… (read more)

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