Apple Buys, Kills Podcast Company
Cupertino-based giant Apple has quietly purchased a small Bay Area-based podcast startup called Pop Up Archive in late November, only to then close it and its assets completely.
Pop Up Archive was essentially an online search platform whose main focus was organizing and transcribing audio files, with an additional service called AudioSearch.ch playing the role of a stand-alone podcast search engine.
While there’s a chance that you barely heard about Pop Up Archive, its goal was to build its own innovative podcasting tools, such as a solution that was presented a few years ago and which automatically generated tags for uploaded podcasts.
And this leads us to the reason Apple purchased the company. Apple continues to be one of the biggest players in the podcast business, and by purchasing Pop Up Archive, the company can integrate its services into its own products like iTunes or the Podcast app available on iPhone.