Apple Cuts 2018 iPhone Prices in Rare Move Forced by Slow Sales

Apple has decided to cut the price of 2017 and 2018 iPhones for the Chinese market, offering local vendors substantial price discounts for new devices, according to a report.

China’s National Business Daily reveals that Apple reduced the price of the iPhone XR by as much as 450 yuan (approximately $65), which means that the most affordable 2018 iPhone model now costs 5250 yuan, or about $770.

The same report says that Apple is offering discounts for other iPhones as well, and on average, the price of each model has been reduced by approximately $60.

Just as expected, Apple hasn’t released any official announcement regarding the price cuts, but this is believed to be a desperate measure supposed to boost sales during difficult times both worldwide and in China.

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