Apple Cuts Production of 2018 iPhones Once Again Due to Dropping Sales
Apple has decided to cut the production of 2018 iPhone models once again in an attempt to cope with declining sales worldwide.
A report for the Nikkei Asian Review indicates that production has been lowered by 10 percent, and this is the second time in just two months when Apple comes down to such a decision.
The cited source speculates that Apple is playing the safe card as it expects another decline in terms of iPhone sales in the coming months. The production cut was announced shortly after CEO Tim Cook announced revised revenue expectations, the report continues, and it concerns all new iPhone models, including iPhone XS, iPhone XS Max, and iPhone XR.
“The level of revision is different for each supplier and depends on the product mix they supply,” the source quotes a person familiar with the matter as saying.
Further decline in 2019