Apple Dominated the Smartphone Market in the US and GB in 2016

Kantar Worldpanel has just released a report revealing that Apple was the top smartphone brand in 2016 in two major Western markets, the US and Great Britain. iOS continued to grow year-on-year across all tracked markets, except for China.

On the other hand, Android rose in many countries, but not in the US, Great Britain and Australia. “Although Android still has a larger ecosystem, Apple was the top brand in the US and Great Britain for the final quarter of 2016,” said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech.

Samsung ranked first in Great Britain, Germany, France, Italy and Spain, the five biggest markets in Europe, followed by Huawei. <a href="… (read more)

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