Apple is Working on a Number of AR Features for the Next iPhone

A new report by Bloomberg states that Apple is working on multiple new AR features for its upcoming iPhone. Apparently, Tim Cook is “very serious about AR” and intends to bring the technology to the masses.

Apple has built a team to work on new hardware and software that would later result in AR features for the upcoming iPhone, anonymous internal sources stated for Bloomberg. The team is run by a former Dolby Laboratories executive and includes experts who worked on the Oculus and HoloLens virtual headsets released by Facebook and Microsoft.

The Cupertino company also bought several small firms who worked on AR hardware, 3D gaming, as well as virtual reality software.

Apple is working on a number of AR products

The team that combines several experts on augmented-reality won’t be working solely on features for the next iPhone, but also a number of AR products… (read more)

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