Apple Said to Consider Giving Up on iPhone S Name

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Apple is expected to take the wraps off three iPhone models next month, and right now, most of the press call them iPhone 8, iPhone 7s, and iPhone 7s Plus.

And while there are reports that the iPhone 8 might launch as iPhone X as iPhone Edition since it’s an anniversary model, everyone expects the more subtly-revised lineup to be part of the “S” revamp that typically comes one year after the debut of a new generation.

But according to Apple blogger John Gruber, that won’t be the case, as the company has been considering giving up on the “S” designation entirely and could instead go for simpler names, like iPhone, iPhone Plus, and iPhone Pro (for the OLED model). If Apple wants to stick with numbers for each generation, then the new devices could launch as iPhone 8, iPhone 8 Plus, and iPhone 8 Pro, he believes.

Major upgrades for this year’s S models

The main reason for this is that the S lineup prepared for this … (read more)

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