Apple Says It’s Satisfied with the Current iPhone 13 Demand
Apple launched the iPhone 13 earlier this fall, but it’s no secret that the company has been struggling to deal with inventory issues, as not enough units are available for customers across the world.
So right now, finding an iPhone 13, especially the Pro and the Pro Max models, is pretty difficult, with Apple seemingly aware of the problem and actively working on dealing with it.
This is what Apple CEO Tim Cook said during the company’s latest earnings call, explaining that the company is always keeping an eye on the existing supply and is now trying to address all inventory problems that retailers and its stores are hitting.
Apple pleased with iPhone 13 demand
Asked by Morgan Stanley analyst Katy Huberty how the iPhone 13 compares to the iPhone 12, Cook explained the company is very satisfied with the current demand for the new model.
“The channel inventory, as you would expect in a constrained environment, the iPhone channel inventory ended b… (read more)