Apple Will No Longer Reveal How Many iPhones It Sells

Future earnings reports released by Apple will no longer include data on how many iPhones the company sold in the previous quarter, Cupertino officials announced today.

Apple will thus use an approach that was already used for the Apple Watch, whose sales figures were included in the Other Products unit, with iPhone, iPad, and Mac data to no longer be shared publicly.

Instead, what Apple wants to provide is a so-called qualitative statement that will serve as an indicator as to how the iPhone performed in the previous quarter. In other words, Apple would only say if the iPhone sold well or not, but without any specifics on the actual performance of the device.

Furthermore, Apple will rename the Other Products business to “Wearables, Home, and Accessories,” and in addition to the Apple Watch, Beats, and HomePod, it would also include the iPod Touch.

Samsung does it too

The decision to stop publishing specifics on iPhone performance comes at a tim… (read more)

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