Facebook Tries to Convince iPhone Users to Enable Tracking to Keep Apps Free

iOS 14.5 is now available for download with the controversial App Tracking Transparency policy that requires developers to request consent before tracking users across other apps and websites.

Facebook is one of the companies that criticized Apple for this approach, and while the Cupertino-based tech giant has repeatedly insisted this is an update specifically supposed to enhance user privacy, the social network has now turned to a new approach to deal with the prompts.

More specifically, Facebook’s apps, including Facebook and Instagram, are now coming with prompts trying to convince users to enable tracking.

More surprising is that both Facebook and Instagram claim the tracking would help keep the apps free of charge, suggesting that without information about user activity things could change at one point.

“This version of iOS requires us to ask for permission to track some data from this device to improve your ads. We use information about your activity receiv… (read more)

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