iPhone 12 mini Not Selling as Strong as Anticipated in the US and Europe

Earlier this week, it was revealed that Apple reduced the production of the iPhone 12 mini, with the company believed to be directing more resources towards the manufacturing of the iPhone 12 Pro.

The reason is as simple as it could be: iPhone 12 mini isn’t selling as strong as anticipated, while the iPhone 12 Pro is in higher demand, so Apple adjusting its production plans is something that makes perfect sense.

Today, a report from Digitimes provides a closer look at the whole thing, revealing that iPhone 12 mini sees weaker demand in the United States and Europe, and this is exactly where Apple is making production plans. Pegatron, which is currently in charge of building the iPhone 12 mini for the Cupertino-based tech firm, has been asked to reduce the production of this model, and the report adds that the main reason for the weak sales is the impact of the pandemic.

For some reason, however, the … (read more)

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