iPhone Getting More Expensive Not a Problem, Analysts Say
iPhones will continue to remain super-expensive products, despite the arrival of a new supposedly more affordable configuration, but this shouldn’t affect sales by any means.
This is what KeyBanc Capital Markets said in a recent investor note, explaining that iPhones getting bigger displays is the main factor driving sales these days.
The analysts looked back at the iPhone 6 and said one of the reasons for the record sales that generation recorded was the addition of a Plus model with a 5.5-inch display.
“This was evident in the iPhone 6 cycle, where a step-up in screen size drove both pricing and volume, and in the iPhone X cycle, where a larger screen in a similar-sized form factor drove strong pricing power,” they explained.
Three bigger iPhones