iPhone Supercycle Unlikely for 2018 Generation, Survey Shows
The iPhone X is selling below expectations, people close to the matter said, and Apple is hoping that this year’s generation would be more successful given that it includes three completely new models.
But according to a survey conducted by Loup Ventures, the iPhone intent to upgrade remains similar to the previous year, suggesting that a supercycle is rather unlikely.
Only 22 percent of the existing iPhone users plan to upgrade their devices this year, down from 23 percent the year before, but up from 15 percent two years ago.
The worse news for Apple is that only 51 percent of the respondents who said they plan to upgrade pointed to the 2018 generation as their next purchase, while 18 percent of them claimed they intend to buy an iPhone X. No less than 28 percent said they might be looking into getting the iPhone 8.