iPhone X Already Cannibalizing iPhone 8 Sales, Carrier Says

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Sales of the iPhone 8 lineup have been rather slow so far, with analysts estimating that the iPhone 7 is actually selling better right now, but there’s a good reason why all of these are happening.

With the more substantially-overhauled iPhone X just around the corner, more potential new iPhone buyers are holding onto their purchases until the device goes live, thus not showing any interest in the iPhone 8 at all.

This is what Rogers Communications Chief Executive Joe Natale said in a recent earnings conference call, explaining that the Canadian carrier hasn’t recorded any significant sales of the iPhone 8.

“What we’re seeing is sort of … anemic appetite for the iPhone 8,” Natale was quoted as saying in a Reuters report.

Too expensive smartphone

But even though the iPhone X is the device that everyone seems … (read more)

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