Most iPhone XS Buyers Choose Top Models Because Who Cares About the Money Anyway

Apple launched the iPhone XS and iPhone XS Max with 512GB storage versions, and by the looks of things, these models are selling like hot cakes.

Citi Research analyst Jim Suva says most customers go for higher capacity models rather than the base versions, which in turn increases the average selling price (ASP) for the Cupertino-based tech giant.

The analyst firm has thus increased its APPL price target from $230 to $265, emphasizing that Apple makes more money by selling the top iPhone XS configurations.

Memory prices have dropped earlier this year, and it’s estimated that Apple spends approximately $20 on a storage upgrade, whereas customers are required to pay $100 to increase the storage size of iPhone XS and iPhone XS Max.

“We increase our financial model primarily due to higher ASPs [average selling price] & stronger … (read more)

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