New iPhone Sales Down 20%, iPhone XR Becomes Best-Selling 2018 Model
Sales of new iPhone models have dropped 20 percent year-over-year, according to new data provided by Counterpoint, with iPhone XR becoming the top-selling model of the latest generation.
The November 2018 figures show that when comparing the new lineup with its predecessor, the iPhone X sold nearly 50 percent more units than the iPhone XR despite its higher price.
“The overall sales of new iPhones took a hit in November due to slower sales of the series in the Asia Pacific region (excluding China and India), Europe and US,” Counterpoint says.
One of the reasons customers no longer purchase new iPhones is that they stick with their devices for a longer period of time, but in emerging markets, the difference in terms of pricing versus phones from Chinese brands is a decisive factor.
iPhone XR is the best-selling 2018 iPhone, topping both the iPhone XS and the iPhone XS Max, with the 64GB configuration said to be particularly successful.