People Will Spend All Their Christmas Money on the iPhone X

The iPhone X Is a pretty expensive device, that’s for sure, as the top-of-the-range model with 256GB storage sets customers back $1,149, but this doesn’t necessarily mean the price tag will be a decisive factor for people not to buy it.

In fact, Morgan Stanley’s Kate Huberty believes that most of those who are interested in getting an iPhone X will do it for sure during the holiday season, which means that the shopping budget for this Christmas will be substantially impacted by Apple’s new model.

In other words, some other product categories that typically experienced increased sales in December could actually “donate” sales to the iPhone X, including apparel.

“We see this upgrade supercycle coupled with the very high $999 iPhone X average selling price as a significant headwind to Specialty… (read more)

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