Users Holding On to Older iPhones Is Good News for Apple

Apple’s 2018 iPhone lineup is expected to generate sales that would be substantially higher than the ones of the previous model, not necessarily thanks to new buyers, but following the eagerly-anticipated supercycle.

This means that a bigger number of existing iPhone users could decide to upgrade this year, and Daniel Ives, head of technology research at GBH Insights, says Apple could thus sell up to 350 million units over the next 12 to 18 months.

Apple will take the wraps off three different iPhone models in September, namely an iPhone X successor, a Plus-sized version, and a more affordable configuration with a 6.1-inch LCD screen. A fourth model could land in the form of the second-generation iPhone SE.

The LCD iPhone is expected to be the main catalyst for this massive growth, as its lower price could convince more users to upgrade their devices.

“We believe the Street is now starting to fully appreciate the massive iPhone upgrade opportunity on the horizon,… (read more)

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