Why the iPhone 12 Could Actually Be More Expensive than iPhone 11

Everybody knows that new iPhones are supposed to see daylight in September, and the closer we get to their official launch, the more information emerges on the 2020 lineup.

Needless to say, the rumor mill includes all kinds of details, from technical specs to the prices that Apple has in mind for the new iPhones.

As it happens every year, many of us are waiting to see if Apple makes the new iPhones more expensive than their predecessors, something that’s totally possible given the Cupertino-based tech giant has always asked for a premium.

On the other hand, in the last few years, Apple has tried, and it sometimes managed, to retain the price points of the older models when launching new iPhones, which is pretty important given that the top-of-the-range models already go well beyond the $1,000 threshold.

In 2020, however, doing this is a lot more difficult, simply because this year’s launch is a massive one. And Apple wants not only to keep the iPhone prices untou… (read more)

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