Apple Exec Explains Why the iPhone Actually Isn’t Expensive


While the high prices of the 2018 iPhones are considered the main reason the new-generation models do not sell as strong as anticipated, an Apple exec tries to explain that the selling price includes many more costs that are associated with the development of a product.

Apple COO Jeff Williams emphasized in a keynote delivered at the Elon University on Friday that analysts who criticize the Cupertino-based tech giant for the prices it set for new iPhones do not take all costs into consideration.

“The stories that come out about the cost of our products [have been] the bane of my existence from the beginning of time, including our early days,” Williams was quoted as saying by the NYT. “Analysts don’t really understand the cost of what we do and how much care we put into making our products.”

No word on possible price cuts

However, Williams expl… (read more)

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