Apple Obviously the King of Wearables in Europe Too

This shouldn’t necessarily be a big surprise, but Apple continues to lead the wearable market, obviously thanks to the strong sales of the Apple Watch.

And new statistics provided by IDC reveals that Apple is still the king of the castle in Europe as well, with the company selling no less than 7.8 million devices in the first quarter of 2021.

In terms of market share, this means Apple now controls 35.6 percent of the wearable market on the continent, while second-placed Samsung is far behind with just 16.1 percent. The South Koreans sold a total of 3.5 million devices during the same quarter.

Xiaomi is third in the charts with 2.5 million devices, followed by Huawei, Huami, and others.

IDC says earwear account for the biggest share in 2020, as no less than 50.1 million units sold last year in the wearable device market are part of this category. As far as smartwatches are concerned, 23.4 mill… (read more)

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