Horror Prophecy: Delayed iPhone 8 Could Push Apple’s Users to Android

It’s all but confirmed right now: the iPhone 8 will almost certainly be delayed, and while Apple will present the anniversary model on September 12, it won’t go on sale sooner than October.

But according to Bernstein analyst Tony Sacconaghi, Apple doesn’t really afford to hold back the iPhone 8 for too long because the company is already on thin ice and the more it delays the release, the bigger the chances for some of its users to switch sides.

In other words, a delayed iPhone 8 could push Apple’s users to Android, and the Bernstein analyst says October 15 is more or less the ultimate deadline that the company should by no means exceed when it comes to starting sales of the anniversary iPhone.

“If the phone is materially constrained once we hit the holiday season, post-October 15, then it’s worrisome. If [it’s] delayed and consumers feel they won’t get it until 20… (read more)

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