Apple Enters Low-Cost Era: After Cheaper iPhone, Here Comes a Cheaper Speaker
Apple’s HomePod hasn’t been exactly a hit so far, but it looks like the company isn’t wiling to give up on the smart speaker market so fast.
Instead, what it plans to do is launch a more affordable device under the Beats brand in order to compete against the likes of Google and Amazon.
A report from LoveIOS indicates via sources from the Taiwan supply chain that Apple wants to launch a $199 smart speaker, though for the time being neither a release date nor a spec sheet is available.
What we do know, however, is that Apple plans to use the Beats brand in order to avoid associating a cheaper product with the Apple name, which is more or less odd given that Beats itself offers premium products as well.
Disappointing sales performance so far