Apple Said to Favor Its Own Apps in App Store Search Results
A report from The Wall Street Journal indicates that Apple’s very own applications are most often displayed in search results above alternatives from third-parties.
While this could suggest that Apple is favoring its apps over the ones developed by other companies, the company says it performed its own research and the results are pretty different.
The WSJ says that searching with basic keywords, like “maps,” puts Apple products at the top of the list in 60 percent of the cases. On the other hand, if you use keywords that could point to premium Apple services bringing home the bacon, such as Apple Music or Books, you’ll see these apps on the leading spot in 95 percent of the searches.
Rankings determined based on 42 factors