Apple to Cut iPhone 7 Production Due to Disappointing Sales
Apple launched the iPhone 7 with much fanfare in the fall, but the lack of innovation and the similarities between the new model and its predecessor are dramatically affecting sales, with Cupertino now preparing a substantial decrease of production, a new report states.
Japanese daily Nikkei reveals that Apple plans to trim production of the iPhone by as much as 10 percent in the first quarter of the next year particularly because both the standard and the Plus models are selling fewer units than expected.
Surprisingly, the Plus has become more successful than the smaller iPhone, Nikkei writes, but its sales are below expectations as well because of a different reason.
It looks like a shortage of camera sensors is impacting sales of the iPhone 7 Plus because Apple can’t build enough units to cope with demand – the Plus comes with a dual-camera system that uses two lenses i… (read more)