Informal Consumer Boycott to Blame for Poor iPhone Sales in China
China has proved to be one particularly challenging market for Apple, and in addition to struggling to deal with an iPhone injunction locally, Cupertino is also making big efforts to increase demand for new iPhones.
But according to Bank of America Merrill Lynch analysts, Apple has more to be concerned about, as the poor iPhone sales could also be the result of a different factor.
Apple’s CEO Tim Cook pointed to the growing trade tension between the United States and China as one of the reasons for weaker than anticipated iPhone sales in the Chinese market, but the analysts believe there’s something more.
Chinese buyers may be part of an informal boycott of US products, which steers them away from Apple products, and intends convinces more customers to try out products from Samsung, Huawei, or other local brands.