iPhone 8 Outsells iPhone X Despite Cannibalization Fears

Before the launch of the iPhone X, analysts estimated that Apple’s anniversary model could substantially impact sales of the iPhone 8 due to the fact that most customers would delay the purchase of a new device in order to get the best of the best.

But as it turns out, the iPhone 8 series wasn’t so impacted by the arrival of the iPhone, with data offered by the Consumer Intelligence Research Partners (CIRP) indicating that the more subtly revised model managed to outsell the OLED version in its first 30 days on the market.

According to the chart you can see below, iPhone 8 and iPhone 8 Plus accounted for some 40 percent of the total iPhone sales, while iPhone X was next with approximately 30 percent.

Buyers not convinced by iPhone X?

Is this bad news for Apple? It could be, but CIRP says it’s hard to determine whether iPhone X sales were below expectations or not simply because Cupertino’s strategy is entirely new and it’s hard to compare this ye… (read more)

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